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Title: Niche Websites meets the Simpson's

Author: Stephen Cope

Article:

Did You know that you can buy a Simpson's edition of monopoly!
What's wrong with plain old monopoly? Nothing as far as I'm
concerned. However which edition of monopoly would you choose
for someone who was an avid Simpson's fan?</P>

You see the makers of monopoly have taken their product and
created new niches from it. <B>Why?</B> Not for the usual
reasons - <I>The original market was too large</I>- they were
already dominant anyway.</P>

No the reason was to give the game appeal to more people by
making it more relevant, and also to ship more product.Can you
guess which one costs more? Not only can they sell the niche
edition for more money ( currently 3 Times) they also they get
to sell more games. </P>

Instead of a family having one monopoly game they now have
several according to the taste of each of the members.</P>

Not only can you get a Simpson's monopoly but also a Simpson's
Clue (Cluedo) etc. Can you see the power behind this idea? A
single product is turned into multiple products but all based
around a single central theme---<B>Monopoly.</B></P>

In essence that is your model for making niche websites </P>

You start with a broad central theme -monopoly and split into
smaller niches- Simpson's, clue, lord of the rings etc- you then
build a site based around one of these i.e. a site dedicated to
Simpson's monopoly. </P>

Once this site is established you then repeat the process with
another niche until you have a cluster of niches all based
around the theme monopoly.</P>

Doing it this way it is easier to become successful for each
small niche one at a time than to try for the entire
theme-monopoly. If you check Yahoo for the number of competing
sites for each term this is what you get:</P> <B>"Simpson's
monopoly"</B> - 40,700 competing sites <B>"monopoly"-</B>
7,710,000 competing sites

Which one do you think is the easiest?</P>

About the author:

Stephen Cope is a freelance trainer and the Webmaster at - <A
href="http://www.build-your-website.co.uk">make a website</A>,
<A href="http://www.niche-website-guide.com">Niche Website
Guide.</A> ,<A
href="http://www.money-making-websites.co.uk">Money Making
Websites</A> , <A href="http://www.oeupdates.com">IncrediMail
and Outlook Express Updates</A>.</P>

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