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Title: Pop-Under Windows - The Latest Pop-Window Trend
Author: Shelley Lowery
Article:
Although there has been a great deal of controversy over the use
of pop-up windows, the fact remains; pop-up windows are highly
effective. The latest pop-window trend to hit the Internet is
the pop-under window. Pop-under windows are less intrusive than
the pop-up windows and are believed to be even more effective.
If you spend any time surfing the Internet, then you've probably
encountered several examples of pop-under windows. A prime
example is X10.com's pop-under ads for their wireless video
cameras. X10's pop-under ads were popping up on prime media
sites like MSN, the N.Y. Times and Alta Vista. Their main
advertising objective was to increase their website traffic.
And, they have done so with a high rate of success.
Unlike pop-up windows that load over your web page, pop-under
windows quietly load under your web page. Your visitors probably
won't even see the pop-under window until they're finished at
your site and close the window.
The effectiveness of pop-under windows most likely stems from
the timing. When your visitor first enters your site, their mind
is on what lead them to your site to begin with. Pop-up windows
will most likely cause a higher percentage of your visitors to
instantly close your window before viewing its content. That's
what makes pop-under windows more effective -- your visitor is
through visiting your site and their mind is clearer. They will
be much more likely to take the time to look at your offer when
they don't have another objective on their mind.
Pop-windows provide Internet marketers with an effective
alternative to the declining effectiveness of banner ads.
However, studies have shown that most Internet users find these
windows very intrusive. How can you effectively use these
windows without losing your visitors? Below are a few guidelines
to assist you.
1) Make sure that you don't use more than one pop-window per
page. If you've ever visited a website that bombards you with
pop-windows, then you know how irritating that is. Sometimes it
seems like each window you close launches two new windows. This
is a prime example of how NOT to use pop-windows. Nothing will
cause your visitor to leave more quickly.
2) Try to use a script that utilizes cookies. This will enable
you to decide how often your window should appear instead of it
continually launching each time the page is entered.
3) Make sure you always provide your visitors with an easy way
to close your window. Consider adding a button or link to the
bottom of your window to enable your visitors to instantly close
it when they're finished.
4) Make sure your window is large enough to view your
information. If your window is too small and you have disabled
the scrollbars, part of your message will not be visible to your
visitors.
Here are a few tips to help you increase your offer's response
rate:
- Use a powerful headline that demands attention - Enlarge your
headline's font size - Include your offer's most important
benefits within your headline - Use incentives to increase your
offer's response rate - Keep your message short and to the point
- Ask your visitors to take action
If you would be interested in adding a pop-under window to your
site, I highly recommend the "Pop-Window Generator" at
Willmaster.com. This powerful online utility will enable you to
fill out a simple form and instantly generate the pop-window
code for your pages. This generator will enable you to select
the type of pop-window, set the length of cookies, and
completely customize the look and feel of your window. The only
requirement to use this free utility is that you must be a
subscriber of WillMaster Possibilities. This is a great
publication and I highly recommend subscribing.
http://willmaster.com/possibilities/members/
You can also find a pop-under JavaScript here:
http://wsabstract.com/script/script2/popunder.shtml
If you're considering adding a pop-window to your site, please
do so with caution. The last thing you want to do is drive your
visitors away. If done correctly, pop-windows can be a very
effective marketing tool.
About the author:
Shelley Lowery is the author of Ebook Starter. A complete ebook
design kit that takes you step by step through designing,
creating and marketing your own ebook. Give your ebook a
professional look in just a few simple steps with over 100 ebook
interface and cover templates.
http://www.web-source.net/cgi-bin/t.cgi?l=bl2
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